ESTD 2014
MUMBAI BASED
WHAT WE DO
Brand & Identity
We work to help brands discover their distinct visual and non-visual language, recognizing that a powerful brand communicates in a voice of its own.
Strategy
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We fuel brands with bespoke strategies to not just survive but thrive in a rapidly evolving market.
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Packaging
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We craft captivating packaging that is truly one-of-a-kind, that resonates deeply with consumers creating an immersive brand experience.
Gifting
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We specialise in creating a one-of-a-kind gifting experience, whether it's in-store, through exclusive limited editions, or a customizable modular system.
Website
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Through thoughtful design, our websites are crafted to be fluent in your brand's language, effectively encapsulating its ethos and identity.
Campaigns & more
We're bursting with creative solutions to elevate other design needs!
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SOME OF OUR SELECTED PROJECTS
A love letter to spontaneity of childhood uniquely captured in the brand identity
Immerse a global audience in modern nostalgia through Indian spices.
Rebranding legacy for a modern world. An evolution of old heritage.
HOW IT'S DONE
Workshop
By infusing our natural inquisitiveness with playful experimentation we work with brands with the aim to create authentic and meaningful solutions.
BRAND IMMERSION | PRODUCT & MARKET
UNDERSTANDING | SHORT & LONG-TERM VISION FOR
THE BRAND
Strategy
Crafted to cater to both long term and immediate goals we create a design strategy on the back of hardcore market truths and insights.
COMPETITION LANDSCAPE | BRAND STRATEGY | CONSUMER MAPPING | POSITIONING | DESIGN ARCHITECTURE
Solution
Practicality and functionality are emphasised to create solutions that are relatable, easy to brief and apply.
DESIGN IDENTITY | OVERALL DESIGN LANGUAGE &
SEMANTICS | DESIGN SYSTEM & CONTENT
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