ESTD 2014
MUMBAI BASED
INTENT
The blueprint for
a brand that’s
Pro-You
CLIENT
PRO ROUTINE
YEAR
2022
POSITIONING STATEMENT
Skincare that's at the intersection of science and lifestyle.
SERVICES
IDENTITY | BRANDING | STRATEGY | MANIFESTO | PACKAGING DESIGN | VISUAL & VERBAL LANGUAGE | COMMUNICATION PEGS |
BRAND TYPOGRAPHY | BRAND MANUAL
MANIFESTO
BRINGING PRO YOU TO LIFE
We’re in your corner.
We support you and everything you do.
We celebrate the fact that you want to live a good life
and be better everyday.
We’re about self care and self love
We’re about being active, actives and antioxidants
and have derma-backed solutions when it comes to skin care
Simply put, we are skincare in self care.
But we are also about indulgences.
We’re about hitting snooze,
sleeping in and your cheat days.
And we ‘ve got your back (or should we say face)
Because we know life is not perfect.
We see beauty in imperfections too
Which is why we say we are ’Pro you’.
Our approach enabled Pro-routine to become an advocate for living and loving the good life. Selling not just skincare products but a holistic approach to how we live.
We want to attract trendspotters and early adopters who want to enhance not just appearance but want to positively impact sleep, health, nutrition, and mindfulness. We’re here to help everyone be better everyday, with the backing of science.
BRANDING AND PACKAGING
The purpose of a routine is to create a habit. The logo symbolises compounding a positive attribute towards health and wellness. While repetition is circular, our mark represents a loop that creates a forward movement. The idea is to highlight the element of increase - momentum - compounding
WHOLISTIC APPROACH
EVEN TONE SKIN
DARK SPOT REDUCTION
HYDRATION
INFORMATION LAYOUT
The layout was divided into a 15 x 10 grid, which helped us create a layout that is adaptable to all mediums
