DESIGNING

Culturally Immersed

WITH A

Customised Strategic

BRANDS

APPROACH

COLLECTIVE EXPERIENCES

THE CULMINATION OF OUR

VOICE, OUR UNIQUE LANGUAGE, AND

MOTHER TONGUE DESIGN IS OUR

WHAT WE DO

Brand & Identity

We work to help brands discover their distinct visual and non-visual language, recognizing that a powerful brand communicates in a voice of its own.

Strategy

We fuel brands with bespoke strategies to not just survive but thrive in a rapidly evolving market.

Packaging

We craft captivating packaging that is truly one-of-a-kind, that resonates deeply with consumers creating an immersive brand experience.

Gifting

We specialise in creating a one-of-a-kind gifting experience, whether it's in-store, through exclusive limited editions, or a customizable modular system.

Website

Through thoughtful design, our websites are crafted to be fluent in your brand's language, effectively encapsulating its ethos and identity.

Campaigns & more

We're bursting with creative solutions to elevate other design needs!

SOME OF OUR SELECTED PROJECTS

A love letter to spontaneity of childhood uniquely captured in the brand identity

Immerse a global audience in modern nostalgia through Indian spices.

Rebranding legacy for a modern world. An evolution of old heritage.

HOW IT'S DONE

Workshop

By infusing our natural inquisitiveness with playful experimentation we work with brands with the aim to create authentic and meaningful solutions.

BRAND IMMERSION | PRODUCT & MARKET

UNDERSTANDING | SHORT & LONG-TERM VISION FOR

THE BRAND

Strategy

Crafted to cater to both long term and immediate goals we create a design strategy on the back of hardcore market truths and insights.

COMPETITION LANDSCAPE | BRAND STRATEGY | CONSUMER MAPPING | POSITIONING | DESIGN ARCHITECTURE

Solution

Practicality and functionality are emphasised to create solutions that are relatable, easy to brief and apply.

DESIGN IDENTITY | OVERALL DESIGN LANGUAGE &

SEMANTICS | DESIGN SYSTEM & CONTENT

IF YOU HAVE SEEN OUR WORK,

YOU HAVE SEEN US SHOW

PROOF OF CONCEPT

TIME AND AGAIN

BALA SARDA

Founder & CEO, VAHDAM India

Shruti & Mother Tongue have been our creative partner for over seven years, and have played a critical role in shaping up the VAHDAM India brand. Their creativity, professionalism, and commitment to excellence have consistently exceeded our expectations. They are one of the best creative teams in the country today, and we continue to partner with them every year.